What you’ll learn—
With 2 videos each in 5 modules, you’ll uncover everything you need to know to jump to the next level in digital marketing— from the vantage point of a nonprofit
🖥️ Module 1 | Websites
Skill developed = build your home base in the digital space.
Topics include 8 essentials for you website (what needs to be on, what needs to NOT be on), as well as how to collect email address and communicate from that site.
Includes slides and templates you can use— with proven “plays” we’ve run— and still run.
📲Module 2 | Social Media
Skill developed = Discover how to grow your online audience, know when and what to post, and do it in less time— so you can focus on your actual core competencies and not get distracted.
Includes templates and training on the “social media content calendar” that can be applied to any organization in any industry.
💰Module 3 | Online Sales
Skill developed = know what needs to be on your "sales page" by identifying what customers need to know so they can take action (much of it is counterintuitive, but you won’t have to guess after you access the templates provided in this training).
Note: nonprofits must generate revenue, too!
📫Module 4 | Email
Skill developed = build your communications plan, and do so in a way that synthesizes all of your messaging so that you speak with a unified, singular voice.
Includes training on the basics— and advanced— levels of email marketing.
✅ Module 5 | The bigger picture
Skill developed = see the bigger picture of how everything fits together in the digital space.
Includes training on what to do if you’re starting from scratch, as well as what to do the first month you go live with something new OR rebrand and relaunch something old.
Many students feel this course is a great jump-start if you’re new, as well as— if you’re seasoned— a top-notch review…
After training you’ll be able to—
🔥 Unify your communications around a common message
🔥 Provide templates and worksheets— with clear instructions— to your tech team
🔥 Grow your online audience, bring them to your website, collect contact info, and amplify your revenue