HELP US REFINE THE "HOW TO GET PAID FOR WHAT YOU KNOW" FRAMEWORK IN REAL TIME WITH AN ONLINE COMMUNITY OF THOUGHT LEADERS & COMMUNICATORS
Hello, communicator!
You likely find yourself here for one of the following reasons...
⁉️ You have a message to share or a movement you want to create, but you feel stuck-- you're not sure how to get it out of your head so others can see (and do!) it
⁉️ You have the ability to teach-- to say what's on your heart and in your head-- but you're overwhelmed by the technology that seems to be required today.
⁉️ You're absolutely positive what you know can help others and you find yourself thinking "if only they knew..."
⁉️ You know how to say it, and you want to create the course or write that book, but you don't have time to make the magic happen.
⁉️ You see others launching their content and wonder how they get it out so quick and make it look so good.
⁉️ You need to make it "make money"-- not because you're motivated by money but because you rightly recognize it requires cash to create content and share ideas.
⁉️ You would actually like to step back from what you're doing full time and lean "all in" to communicating your message. You're motivated-- you just need the right tools or training.
... if so, we want to help!
I invite you!
.... to join the inaugural "beta" coaching cohort...
1 | Review the framework we'll study & apply
The A-B-C "get paid for what you know" framework is our roadmap for this 5-session group coaching program. I've outlined it all on this page.
2 | Understand the process
We'll stretch it out for 2.5 months-- short enough to be focused but long enough to do it "at pace" instead of sprinting. You'll have some "work" to do between sessions.
3 | Decide if it's for you
You know the "why"-- you've got something to share with the world. After reviewing the "what" and "how," you can take action if this is the next best step for you.
Learn the processes to platform your message and get paid for what you know.
The Core Content We'll Study & Apply
I broke the process of "getting paid for what you know" down into four steps...
... and understanding it really is as easy as A-B-C-D
Step 1 = Architect your framework
A lot of communicators just "sling" info out there and see what sticks.
You don't just teach information, though, you facilitate a transformation. You help people navigate from where they are to where they desire to be-- in some area of life.
So, clearly state your message in terms of:
🏁 POTENTIAL = where you lead people to
🧭 PATH = the route to get there, which works for the average, qualified person who follows the steps
📌 PROGRESS POINTS = clear sign posts along the way to show them they're heading in the right direction and covering ground
Click here for a note for certified coaches & trainers
Step 2 = Build a website with clear messaging...
This site should also have an opt-in that collects contact info of your visitors.
Create an opt-in that provides interested visitors with something of value in exchange for their contact info. Nurture the relationship via a value-driven email sequence.
Whereas people who aren't interested will turn away, people who ARE your clear target market will self-identity and come in closer.
And, by all means, don't send people FROM your site to something else. Invite them to stay!
Whereas you DO NOT own social media (and can be throttled, shut down, or rendered irrelevant at any time), you DO own your website and the contact list you nurture.
Step 3 = Communicate reguarly
Create a predictable rhythm of posting new content to that site, that is, a reason for people to return.
Do two things at this point:
💙 Pick your format. You can post via video, text, audio (podcast) or a combo.
💙 Pick your pace. Maintain a consistent flow of sharing new content each week (best), every other week, or even once-a-month.
Regular content establishes you as an authority-- an expert-- who can help people move from where they are to where they're designed to be.
Take advantage of your favorite social media platforms to invite people to your website.
📱Whereas many people send people AWAY from their site and TO social media, do the opposite. Invite them to your "home base."
📱In addition, when you do, be sure to collect their contact info, via the opt-in.
Note: this should be "long form" content (i.e., a blog or podcast-- audio or video) on your site, which you use to invite people "back to your home base."
Step 4 = Deliver results for dollars
Use the free content (on your blog or podcast) to invite people to take "next steps."
In time, leveraging the power of email (and possibly text), direct them to the books, courses, and coaching programs that can serve them at a higher level.
This is easy-- after you've developed trust and built a relationship with them.
How I got here...
That's me in the middle of that pic-- with my friends Dave (left) and Troy (right). They wrote a book and published it.
When I heard them speak, I figured, "If they did it, I can probably figure this out, too!"
I self-published my book (the one they're "fighting" over) and-- at Dave's suggestion-- began looking into the world of online marketing...
Now that I had the ideas in print I had to make sure people could buy those ideas.
I had "what I know" in print, but how do you get "paid" for what you know?!
I learned-- the hard way (i.e., by experience and LOTS of trial and error), that self-publishing-- whether it's a book, a course, a coaching program, your own event, or anything else-- means two things:
1️⃣ The good news = you own the content, so you can continue developing it into courses, live workshops, and coaching programs (i.e., pictured here).
2️⃣ The bad news = you've got to promote your products and programs-- no one else will do it for you.
To earn an income AND make an impact, you've got to make sure people know how to purchase your products and programs.
That's me, again... on stage.
"The Advance," a semi-annual event that I co-created for men, gave me a great opportunity to learn about promoting books, courses, and content.
And, since we taught the same core info at each event, I learned a lot about "dialing it in" and "getting it right" over a ten-event run.
Doing the same thing over and over helped me refine the "How to Get Paid for What You Know" process.
(And, I learned the process can work for books, courses, coaching, events, groups, memberships, speaking, and more.)
I also learned how to re-purpose content.
Most teachers and trainers don't need MORE information. They simply need to use-- and re-use-- what they already have, transforming it into different formats so their audience can access it wherever they are on their journey.
(This next pic = me turning a workbook into an online course-- which eventually became a live event and more!)
Once you learn how to repurpose your content, you can sell it in multiple forms to numerous audiences at different price points.
This, of course, is the "short version" of a decade-long story.
As others saw me building our platform and sharing our message online, they began asking us to help them.
After serving a few clients, my wife (Beth, pictured here) suggested,
"You need to write all of these processes down-- and teach other people how they can do this themselves. It's all in your head, and it's not helping anyone..."
Or, to say it another way-- "You need to help other people get paid for what they know, too."
A few months later, I began writing another book-- one that contains all our systems and processes and answers to all the questions I asked myself and searched to answer while on my own journey of "getting paid for what I know."
The result was-- is-- my book Amplify.
After creating that book, we decided to craft a workbook from the content and create an on-demand, online course.
We invited a few friends to join us for the filming, which happened in our house!
And, while helping numerous clients we continued refining the processes we use to "get paid for what we know."
Now, our system is available for you!
That's a lot of info, I know. But...
... the result is a framework that equips you to get paid for what you know
(So you can make a massive impact while serving people at a higher level.)
Yes, it works!
Andy Mason
Heaven in Business
The result is that our audience is being served far more effectively, our time is being used far more wisely (systems/automation) and our customer base has literally doubled. And the best is that we are only getting started!
Andy has a unique ability to quickly grasp the big picture while also knowing the best pathway to produce and deliver your product to your current and new customers.
Your audience is waiting for you to take advantage of his skillset; so get amplified!
Jesica Alexander
Creative Designs
One of the things I appreciated most about Amplify is the emphasis on minor mind shifts and strategy. These techniques made the process of turning my message into different forms of media much simpler and more efficient.
It teaches you how to use the same content from your original message in whatever form that may be, to create multiple types of media.
The methods taught in the course are easily learned, making it accessible to anyone who wants to amplify their message.
The "How to Get Paid for What You Know" process worked for them. It will work for you, too!
How the "Beta" Cohort Works
I'm inviting up to 12 leaders to join the journey!
Deliver the content
You'll receive access to all the resources listed below on this page. They will serve as our starting point for this interactive program.
You won't have to tackle all of the content at once-- we'll walk through it together throughout our time together. But, you'll have it all from "day 1," so you can work ahead if you choose.
Interact & feedback
We'll meet as a group on the dates below for a series of "group coaching" sessions. During those meetings, we'll:
⭐️ Dialogue about the scheduled content
⭐️ Discuss practical implementation strategies as we seek collective wisdom together
⭐️ Detail the tools, takeaways, and templates / worksheets that will best help YOU and others take action on what we're learning together
Develop & refine it together
You can also call / text at any time-- the point of this program is to get your feedback as we implement the framework together.
The resource will benefit from the interaction and collective "mastermind" of the group.
Release tested training to others
After the "beta project" we'll release launch the program, making the "How to Get Paid for What You Know" content available to others in various forms--
⭐️ Course
⭐️ Coaching
⭐️ Certification (potentially)
You'll receive access to the full / final version of the course, as well as future updates in exchange for joining the beta project and helping us refine the training before it goes to a larger audience!
Do you need this coaching, or do you just need a course?
That's the first question. You may just need a course.
Transformation, not information
Coaching is about results.
Let's start here.
You can find anything you need to know about absolutely anything in the world by doing a quick Internet search.
What you can't find is a strategy to move forward from where you are to where you're designed to be.
Or, to say it another way, ideas are easy... implementation that leads to change is sometimes hard.
You need a proven path-- a framework-- that builds a bridge from where you are to where you want to go in a specific area of life.
Coaching provides you with the path AND the process to walk that path, so you can reach your potential.
Courses can provide you with that path, as well.
In other words--
👉 You might not need a coach. You might just need a course.
👉 This page is designed to help you decide-- so you can make the next best step for you.
"Coaching" has become a hot topic in the past few years.
Since a lot of people define coaching differently, before we enter a coaching relationship with anyone, we like to outline what we mean by "coaching."
Again, we like to affirm that you may not need coaching. You might just need a great course.
Accountability & access
Coaching is "walking with" you.
With both coaching and courses, you'll receive:
📁 Information about a specific topic-- the area you want to focus (whether it's pulling your content together, monetizing it, or something else)
💡Insight from a specific vantage point... (in this case, I'll teach you and point the way forward from my perspective, training you in the insights I've gleaned from my studies, my experiences, and from interacting in this space)
⚙️Immediate points of application you can do to see forward progress.
Again, remember the goal...
Both courses and coaching focus on transformation-- not just amassing information.
That is, we want to facilitate positive change!
Coaching differs from courses in that it adds three more elements: context, accountability, and access.
📍Coaching affirms that the context in which you "walk out" the transformation is unique.
The lessons and action steps "drill down" to where you are.
🔗 Coaching adds a crucial link of accountability-- someone walks with you.
We view accountability as a positive-- someone believes in you and consistently calls you to a higher level, pushing you to be all you're designed-- and destined-- to be...
... and to "make the gains" you're seeking to achieve.
📳 Coaching also provides you with relational interaction with the "expert."
Whereas you can "watch," "read," or "hear" the leader in courses, books, and audio... coaching enables you to ask your questions in real time as you connect.
And...
... in a coaching cohort you benefit from the collective wisdom of the group.
Is it for you + next steps?
Coaching is just one of your options.
Is coaching for you?
If you want to learn the information and apply it on your own-- then consider a course.
If you want someone to work with you and help you walk through the content in a predictable way and paced rhythm, then consider coaching.
Both courses and coaching facilitate a positive transformation.
The added bonus of coaching is--
⭐️ The coach helping you apply the lessons specifically to your environment
⭐️ The coach holding you accountable to the action steps that facilitate the positive impact you want to make
⭐️ The coach's accessibility to you
And, in this instance--
⭐️ The interaction with other thought leaders, each with their unique messages and ideal "delivery mechanism," but on the same journey of "getting paid for what they know."
That's a lot of info (and an odd story), I know. But...
... coaching is an investment of your time, talent, and treasure. And you deserve a ROI.
Objectives & Outcomes
After this group training you'll be able to--
1. BUILD your message
Discover how to share your core content in such a way that it facilitates transformation (not just imparts information) and leads people on a journey of discovery & delight.
2. BROADCAST your ideas
Develop a strategy for promoting the message online-- including what to say, where to say it, when to say it and how… by repurposing the content you have with constantly having to “keep up."
3. Do the BUSINESS side
The financial part of it doesn't have to be confusing or get overlooked.
Create realistic revenue projections, and understand the key numbers to track to make it happen.
Who is this "beta project" for?
The following THREE qualifications can help you quickly decide if this is for you!
Qualification 1 ⭐️ You have an idea you think can make a positive impact on the world
This project will work for--
- Communicators and content creators who have a mature idea they've already developed and want to "release" to the world
- Professionals who have experience they want to share-- but aren't sure where to begin
- People who've thought over and over about writing a book, creating a course, hosting a workshop, developing a coaching program... but haven't had time to step back and sort through the processes...
- Teachers, speakers, pastors, life coaches, counselors, business professionals, people with unique experience, those who've endured a tough or traumatic season and can help others navigate through it, etc...
Qualification 2 ⭐️ Communicators and thought leaders serving in various PLACES will benefit from this program.
To be clear, you can be--
- Anywhere in the process...
This program will work for you (and others will benefit from your participation) whether you're just now beginning to develop your content framework OR have been "at it" for years and just want to acquire more tools or learn things from a different perspective.
- Anywhere geographically...
Since we'll host all of our meet-ups online, you can been anywhere in the world...
... we just ask that you make the scheduled sessions a priority.
- Anywhere in terms of your experience in the "thought leader" industry...
We're in this together.
And, the longer I'm in this space, the more that I see that we benefit from the collective interaction of others sharing different messages in the same space.
Qualification 3 ⭐️ Leaders with a specific PERSPECTIVE will enjoy this "beta" program.
I'm excited to work with a group of leaders who are early adopters and will help us forge the path forward.
We want your input and feedback as we create the implementation strategy for delivering these tools.
So, if you want a fine-tuned, "finished" program, you should wait until the full version of the program releases.
But...
✅ if you're eager to learn...
✅ and excited about interacting with the creators of this resource...
✅ and would like to provide input as we unveil it...
... then this is designed FOR YOU!
(And, we'll provide you with the full version of the program when we launch it.)
More FAQs
If we were sitting at a coffee shop, you'd probably ask a few questions. Since I'm here and you're there, let me provide you with the answers to some of the most common.
⁉️ What is the purpose of this beta project?
⁉️ What will I learn?
⁉️ How many videos are there currently? How long are they?
⁉️ Can I download the slides & worksheets as many times as I want?
⁉️ What’s the "beta" program like? How does it work?
⁉️ So participants are encouraged to do “homework” and study between the group sessions?
⁉️ Why do you run your programs this way?
⁉️What if participants have a question between sessions?
⁉️ What’s the difference between the cohort and "regular" coaching?
⁉️ Does my access to the content ever expire?
⁉️ Are there payment options?
More satisfied thought leaders!
Randy Pardue
Pastor, Business Leader, & Author
I have bought several courses over the past, to grow myself in the area of book launches, courses, and workshops. Amplify is by far the best resource I have used.
Andy makes things plain and simple. The info is laid out in a very user friendly way. From day one you have a step-by step-plan to move forward in growing and amplifying your message.
This is a no-brainer if your goal is to impact people and grow a movement!
Sonia Guerrero-Collins
Writer & Online Influencer
If you carry a message in your heart and you want to put it out and AMPLIFY it, but not sure how to execute, you must take this course!
I was blown away by Andy’s contagious enthusiasm, energizing and his inspiring delivery of the modules.
I also loved the workbook which is very well organized with the info needed. Strongly recommend this course!
I was so excited to take it , and it did not disappoint! A++++
Yes, the it will work for you, too!
What you get for joining the "beta" cohort
📙 The 2-module course (13 total videos)
I'll walk you through the step-by-step process outlined above...
Each video, though capable of standing on its own, builds on the previous. So, we'll take out time and make sure you get it dialed in.
(Plus, with "forever" and "anywhere" access, you don't have to rush. You can pace yourself and review the content as often as you want.)
🎙️Instant access to the companion audio…
I'll also provide you with immediate access (NOW!) to the audio for EVERYTHING I'm developing with this framework-- including the business side.
Load the audio on your smartphone and walk through the info while you're driving, doing the dishes, exercising, whatever...
We want you to get paid for what you know. And, since we like to listen while we do other things, we thought this would be a great resource for you, too!
🔗 5 online group sessions
This 60-minute Zoom-style gathering will help us apply the processes outlined in the "How to Get Paid for What You Know" framework.
During this time, we'll talk about one of the aspects of the framework, we walk through your questions, we'll put people in the "hot seat" so it all gets super-practical, and we'll create better solutions together.
Note: this is an interactive group session, so you're encouraged to COME PREPARED and bring your questions, comments, and more!
And, I want you to know the other leaders, so you can work together.
📝 Worksheets, templates, slides, and more!
No need to take notes from scratch. We'll hit the ground running.
And, we'll do it together.
I'll provide you with a copy of ALL of my slides. It's a lot easier to take notes ON TOP of something (if you're a note-taker and pen & paper type-of-person, like me) than just staring at a blank page...
And, when it comes time to "getting paid for what you know," you can begin with my website wireframes, video scripts, and social media templates templates and simply DROP IN your content, your messaging, and your ideas...
No one needs to reinvent the wheel, and no one needs to reinvent "getting paid for what you know."
📝 Access
I'll be super-accessible to members of the cohort.
Rather than clumbering through the material, trying to figure out how to apply it on your own... I invite you to reach out and bounce your ideas.
Let's make progress a daily habit...
... and move your message forward.
Your ideas are destined to make an impact-- but only if you get them out there.
(Plus, I always benefit from the exchange of ideas, too-- so it truly "works both ways" when we problem solve together.)
My desire it to make this the start of something amazing, and I invite you to help!
The Sessions
Dates & times are placed below on this page.
There are five total group coaching sessions which participants in the beta program schedule.
Here’s an overview of what to expect in each of the five 1:1 sessions.
Note: some of this may adjust based on participant needs / feedback, as this is a beta project.
Session 1 = Overview of the A-B-C-D "How to get paid for what you know" framework
The goal of this meeting is to—
- Step back and get the “bigger picture” of the process
- Clarify expectations
- Make sure everyone has access to all of the online tools, resources, can login, etc.
Session 2 = Architect your framework
We’ll walk through—
- What a framework is
- The importance of presenting your content in a problem-path-progress points-potential format
- The value of inciting transformation rather than just sharing information-- and how to do both at the same time
Session 3 = Part 2 of the framework
We'll discuss:
- The value of inciting transformation rather than just sharing information-- and how to do both at the same time
- How to take your information and share it in such a way to create "change" and help your audience get results
Session 4 = Determining the best way for you to share your content
We'll explore:
- The many ways you can share your content-- and the advantages + disadvantages of each unique offer
- How to repurpose your content into free promo pieces (i.e., blogs, podcasts, social media) AND still lead people towards paid forms of the content
Session 5 = Deciding your core offers
We’ll cover:
- How to best leverage your strengths, your schedule, and your skills to generate revenue from your core content
- The basics of a business plan to determine what you can make
The Fine Print
This is a beta program to test the delivery of the resources while also engaging with communicators who are willing to give real time feedback, provide us with insight as to what tools and training they might like to see, and help us refine the resource.
Beta participants will receive full access to the final version of the resource when it releases (projected for the next 6 months).
We encourage the interaction...
... which means we need your participation.
Details & Dates
When | dates & time
The FIVE cohort meetings will be held at the following times:
1️⃣
2️⃣
3️⃣
4️⃣
5️⃣
Remember, you'll also have "anytime access" to get your questions answered.
Where
All meetings are held online-- right here on the website in a Zoom-style meeting.
Login from your desktop, laptop, or mobile device. Just use the email address and password you create on this website when you register.
We'll always upload the replay immediately. It will be available on the app, as well.
Cost
The cost for this beta cohort / group training on the How To Get Paid for What You Know framework is...
⭐️ TBD
This is discounted in excess of 50% of what we anticipate the price at launch to be.
Register Here
What you get
📺 Instant access to the "mini course" delivering content relevant for this training
📳 Instant access to the the audio files, covering everything from the mini course to websites to more
📝 All the worksheets, slides, templates, and downloads, delivered digitally
⭐️ Forever, wherever access-- with no time limits-- login from all your devices
💰 Five scheduled group sessions... based on the outlined program
📲 Anytime access to Andy, to get your questions answered in real time, so you can continue making progress on your project, program, or product