Timestamps for this video module

1. An overview of the funnel

Are they OUT, ON, or IN your funnel? = 5:50

Your goal = to move people from OUT to ON to IN… and then deeper. = 9:57

Let’s take a closer look at the funnel. = 11:42

Notice the dynamics of what happens as people move deeper. = 13:27

Another view of the funnel = 18:11

2. Where your products fit

Your specifics… = 21:29

1. You need to create a series of free opt-ins. = 23:22

2. You also need regular content to drive people to your site. = 26:47

3. Use the regular content to drive people to your opt-ins… = 28:10

4. Then follow-up with email sequences (optional “next level” = use text also). = 30:08

5. Lead them into your funnel. = 32:18

Break it down… write your info in here. = 33:20

You need to determine what the “best case scenario” is for your client / customer… then, continue leading them to the next step, deeper each time… = 39:13

3. Making it practical

Your assignment = look at the graphic in the slides… and identity each part of your current (and desired) ecosystem. = 40:00