You need a landing page that clearly highlights your program and offers people the opportunity to enroll. This should include a countdown clock, as well as testimonials— if you have them.

Your course, membership program, coaching framework, etc.

You’ll work with less stress and your creativity will skyrocket if you build 2-3 months of content for your program before you ever begin. Honestly, I like a longer runway than that— as I can always adjust the order I release the material. Regardless of how far in advance you work, the program does need to be created before people enroll, so you have something to send people to post-purchase.

Pre-launch content. Identify the blog posts, videos, webinars, podcasts, and other resources you will send to prep the launch. This should include your social media posts, as well.

Pre-launch emails. Prepare email broadcasts to accompany each of the posts above. Note: you can direct people to previously existing content. This series of emails “warms up” the list and tags interested people who will receive you launch sequence.

Launch sequence. Create this before you launch. You can always adjust it mid-stream if needed. Set it to remove your buyers as well as people who decide they’re no longer interested in hearing about the program.

Launch content. Identify specific videos, webinars, and/or other resources to emphasize during your launch. Direct people to your sales page every day. As well, plan to leverage social media this week (even leverage “live” videos to do spontaneous training). Be sure to include links back to that sales page.

Follow-up sequence for buyers. Welcome new members with a simple sequence that thanks them, shows them how to login, and outlines the best ways to engage with the content now.

Waitlist page + follow-up sequence. The original landing page can be used as your waitlist page, as well— with minimal tweaks. Be sure to create a follow-up email sequence that communicates to people who opt-in for this list. This should also contain a future offer (read: “flash sale”) of a companion course or product.

Any bonuses, bumps, and upsells need to be identified before you launch-- because they're part of the cart and checkout sequence...

Identify ancillary products to surround your core offer.