Four steps to creating the perfect book...

🔥 Aggregate = pull your ideas together

🔥 Assemble = construct them in a way that "makes sense"

🔥 Adjust = evaluate, tweak, edit, and transform 

🔥 Amplify = share your message with the world

First, get the ideas out of your head and onto paper.

It doesn't have to look pretty at this point. In fact, it probably won't. 

But once you get it out of your head, you can work on it. .

Second, work and re-work it.

The most inspired ideas take a bit of time. The grow a life of their own.

And that life comes to fruition as we talk through the concepts. 

Third, continue working on it.

Most of the time, the message doesn't come out (the first time) exactly like you'd like. Or, it doesn't, but you sense you could "say it better."

In the same way you assemble and re-assemble Legos, adjust and readjust your core concepts-- look at them from different angles to see how they best fit and flow together.

Fourth, finally, we share your message with the masses.

That is, amplify the thoughts of your heart and let them echo forth to others.

Whether your project takes the form of a book, a website, a podcast, a workshop, a video course, or a combination you create, share the message with others. After all, that's why you created it-- to make sure others know!

There are many reasons to write the book-- the least of which is the "book itself."

In fact, we teach that "your book is a great place to begin, but a horrible place to stop."

The disciple of writing your book creates a ripple effect which continues paying off in multiple ways.

Every book makes "an argument." That is, it states it case-- often against the status quo. 

And while there truly is "nothing new under the sun," what is new is your perspective. Take the time to make your main point... 

... and continue refining it.

Once you create the book, you have content which can be expressed in multiple ways. 

Books can be transformed into courses and coaching frameworks (up the stairs), and they can easily provide you with months (and even years) of content for a podcast or a blog. And, each of your words can be expressed in email and across each social media platform. 

The different forms of MEDIA allow you to charge less and sell to a wider audience, or charge more to a smaller audience. Moreover, you can do them all...