It can be wonderfully frustrating, can't it!?

That's a snap of a napkin where-- when we were at dinner one night-- I answered the question of "what you need to start selling your content online."

Some of the words look familiar...

... yet some of them might as well be, well, chicken scratch.

🐓 🐓 🐓 🐓 🐓 

Building a content-driven online business doesn't have to be difficult, though. You just need a step-by-step process to understand the essentials... and then start executing.

Meet your trainer

Andy Jenkins, Creator | The Amplify Framework 

Few people know how to curate ideas, craft a message, and then create multiple forms of media from the content like Andy. 

An author of 2 dozen books, he's spoken from the stage for 20+ years to groups of all sizes, led online membership programs, and created 50+ online courses.

And he knows books, websites, social media, email marketing, and all the other pieces.

He's helped others amplify their message; now he's ready to help you. 

The 4-part framework for beginners

Step 1 | Acquire the right tools & get proficient at using them

In the online world we use several common tools. They're so familiar you already use each of them almost every day.

🖥️ Websites

📬 Email

📲 Social Media

📳 Text

What you're probably NOT familiar with is how to "build" and "edit" and use these tools for your use-- to multiply & monetize your message. 

Beginning with building the right kind of website (your home base, which houses everything else), we'll show you how.

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Step 2 | Start serving others

After building your home base (your website), it's time to begin serving others-- with your message. 

We outline a 4-step process to empower you to  build an audience of people who actually want to hear what you have to say, take action when you post, and often want to take next steps and purchase once you have an offer ready.

Step 3 | Something to sell + sales funnels and tools to share it

The Amplify framework shows you how to repurpose all of your content into high-ticket, low-ticket, and free forms of media. 

You'll learn how to lead people from free value-driven resources that serve them well to even better paid products that help them at a higher level.

Step 4 | Continue refining the messaging-- what you do AND how people can join

Finally, we distinguish between branding (clearly articulating what you do) and marketing (asking for the sale). 

Even the most experienced online marketers can fall flat... on both 

But, for people to "do business" with you and give you money, they need to know two things: 

✅ What you do-- that is, the core offer you're known for

✅ How to contract your services, make a purchase, etc.

We'll help you do both!