Contact
 
The fortune is (still) in the follow-up launching + online promotion Jul 15, 2024

Promoting your product or program is only half the job. After (and even during, if they buy), intentionally direct everyone who participated in some way.

 

First, onboard buyers (as well as...

Continue...
 
How to promote your products & programs launching + online promotion Jul 08, 2024

During the pre-launch / pre-promo phase of your offer, warm up your list by sending related content (broadcasts) and tagging people.

(A CRM / email server like Kajabi can handle all of this. See...

Continue...
 
Three phases of each online promo cycle launching + online promotion Jul 01, 2024

Most online creators, book writers, coaches, and other people in the online space don’t “ramp up” or “warm up” to a new promotion. They just “throw it out...

Continue...
 
Why you need to begin with a content calendar launching + online promotion Jun 24, 2024

Before you promote your products online, you need to create a content calendar…

It will have ALL of this in it.

Building a content calendar-- and planning weeks and even months in advance--...

Continue...
 
How to Launch / 3 counter-intuitive tactics launching + online promotion Jun 17, 2024

If you’re going to sell anything anywhere (whether it’s online or in a “brick & mortar”) you must let people know you’re open for business. Launching (that is,...

Continue...
 
The message > the medium lessons learned Jun 10, 2024

Comparison CAN BE the “thief of joy,” but it can ALSO show you what’s possible. Sometimes we see in others something we can replicate for ourselves.

A few years ago I met the Oola...

Continue...
 
Recurring revenue streams & repurposing content lessons learned Jun 03, 2024

Years ago, a friend asked me to shoot some videos (about the compensation plan for a home-based business) for a smartphone app. I grabbed the book I wrote on the subject, carried it to the front...

Continue...
 
Give your best stuff away lessons learned May 27, 2024

For the next few minutes I want to talk about how to repurpose content in multiple ways to bolster your online presence, an easy strategy to share free pieces of the content to drive people back to...

Continue...
 
Repurpose your message w/ the right processes in place lessons learned May 20, 2024

All content isn’t equal (some messages matter more than others). For example, showing someone how to find & fulfill their purpose on this planet is more important— I think—...

Continue...
 
Start sharing, begin selling, quit postponing lessons learned May 13, 2024

We rarely go from “point A” to “point B.” Most of the time, we (all) travel something better.

Picking up where we left off on the previous talk…

… the first...

Continue...
 
The untapped potential of continuing to work on your message lessons learned May 06, 2024

Though I had written and talked and done other things in the “communication space” for years, I hadn’t actually thought about monetizing it until just over a decade ago when I...

Continue...
 
Turn your weekly talk into a month+ of online content | Gear Up 6 churches Apr 29, 2024

Churches are "always on," yet you can't be. You need an "off time. We teach you to distinguish between projects (things that occur once a season or once a year) AND processes (things that happen...

Continue...
1 2 3 4 5 6