Amplify

As opposed to simply spouting out information, you want to take people on a journey, an intentional trip that is— 🎯 Targeted— it has a goal ♻️ Transformative— it creates real change in their lives, for the good 👉...

Your content— if you plan to get paid for what you know— must take people on a journey from where they are to where they want to be in some precise area of life. (This framework “works,” regardless of what you’re...

It’s super-easy, as a content-creator, to build a course OR write a book OR shoot a video OR launch a live event… … and then get the messaging wrong. 🤷‍♂️ Many times we get SO enamored with what we’ve created that we...

The first online promo you do will be hard. But, it WILL get easier AND you’ll get better at it.
It helps, though, if you have a list of what you need— a checklist— to work from. There are nine things you need to have...

Most online creators, book writers, coaches, and other people in the online space don’t “ramp up” or “warm up” to a new promotion. They just “throw it out there” and see who buys. As a result, many launches— no, most—...

If you’re going to sell anything anywhere (whether it’s online or in a “brick & mortar”) you must let people know you’re open for business. Launching (that is, promoting) your products and program is one way to do...

Comparison CAN BE the “thief of joy,” but it can ALSO show you what’s possible. Sometimes we see in others something we can replicate for ourselves. A few years ago I met the Oola Guys, Dave & Troy. Some of their...

Years ago, a friend asked me to shoot some videos (about the compensation plan for a home-based business) for a smartphone app. I grabbed the book I wrote on the subject, carried it to the front porch of my house, and...

For the next few minutes I want to talk about how to repurpose content in multiple ways to bolster your online presence, an easy strategy to share free pieces of the content to drive people back to paid products, and...

All content isn’t equal (some messages matter more than others). For example, showing someone how to find & fulfill their purpose on this planet is more important— I think— than showing them what needs to go on a...

We rarely go from “point A” to “point B.” Most of the time, we (all) travel something better. Picking up where we left off on the previous talk… … the first book opened doors to other books, resources I hadn’t...

Though I had written and talked and done other things in the “communication space” for years, I hadn’t actually thought about monetizing it until just over a decade ago when I went on a business trip to Hawaii. After...