Amplify

Several years ago, I stumbled upon the reason you need to “do the math” very early as you begin projecting your business revenue. This idea isn’t originally mine— at all. I just didn’t see it until a business...

A lot of life-coaching (and business coaching and “other things” coaching) jumps the tracks because we disconnect the daily work from the goal. And when we do that, we start focusing on the LAG measures rather than...

About to coach someone? You need to take time and help your client figure out what the “end goal” looks like for them. (This may even reveal whether or not they’re a good fit for you / you’re a good fit for them.) 👀...

Leaders often ask, “What part of my content do I share?” Some suggest to “share the what and sell the how.” Others contend you should give “the first half” away and sell the rest (whatever that means). Here’s what we...

It’s a little odd that the “building an online biz” almost ALWAYS shifts to questions about social media and YouTube and everything EXCEPT building the one thing you actually own, a website. In this talk we tackle “B”...

Here are the four aspects of getting paid for what you know: ⚜️ A = Architect your framework 🖥️ B = Build your home base 📣 C = Communicate regularly 💰D = Deliver your core products & programs In this talk, we’ll...

As opposed to simply spouting out information, you want to take people on a journey, an intentional trip that is— 🎯 Targeted— it has a goal ♻️ Transformative— it creates real change in their lives, for the good 👉...

Your content— if you plan to get paid for what you know— must take people on a journey from where they are to where they want to be in some precise area of life. (This framework “works,” regardless of what you’re...

It’s super-easy, as a content-creator, to build a course OR write a book OR shoot a video OR launch a live event… … and then get the messaging wrong. 🤷‍♂️ Many times we get SO enamored with what we’ve created that we...

The first online promo you do will be hard. But, it WILL get easier AND you’ll get better at it.
It helps, though, if you have a list of what you need— a checklist— to work from. There are nine things you need to have...

Most online creators, book writers, coaches, and other people in the online space don’t “ramp up” or “warm up” to a new promotion. They just “throw it out there” and see who buys. As a result, many launches— no, most—...

If you’re going to sell anything anywhere (whether it’s online or in a “brick & mortar”) you must let people know you’re open for business. Launching (that is, promoting) your products and program is one way to do...