Amplify

As we wind-down the “business side of it” series we tackle the topic of money. You earn it, so you need to know how to manage it… 💸 (This is the first half of a two-part mini-series. In this talk we walk through...

Most content creators and communicators think only in terms of finding new leads— first time customers. That’s a valid source of business, and we should find pathways for people to come in closer and learn about how...

Three factors affect your capacity to grow your online business 1️⃣ SERVE = you must consistently add value to others   2️⃣ SYSTEMS = you need processes that continue moving people forward, automatically, such that...

In order for people to do business with us (so we can get paid for what we know), THEY need to know a few things… ⚙️ What you do— the problem you solve & the potential you lead people to 📣 They must be able to...

Money SEEMS to be the biggest problem when it comes to business. Or, the biggest need. Everything comes with a price. Computers, software, salaries… … it all cost cash. 💰 Money might be the most obvious need you have,...

In this talk, we pick up where we left off in the previous… 👇 Why is your content SO POWERFUL (it really is), so much that you KNOW it will help people “level-up” their business, their parenting, their fitness, their...

There are at least six reasons people don’t buy your “ideas” in the thought leader / information space. In this episode we walk through three, followed by three more in the next. Here are the first three… 🧭 They’re at...

Today we’re talking more about pricing your ideas as you “put them out there” and start getting paid for what you know. After determining your price point, you need to clearly demonstrate the value to others. Here’s...

How much should your ideas cost the average consumer who wants to “buy” them? It’s a loaded question. And, it calls us to ultimately settle on a price. 💰 Here are a few things to remember about pricing your content— 👀...

A short episode today… Almost included it the info WITH one of the others, but this topic seems to stand on its own. So, it merits space of its own. Here’s why. 👇 It’s easy to confuse LAG measure with LEAD...

I used to hate math. Turns out, when it comes to doing the “business side of it,” math is your friend. Especially when you have a spreadsheet. 🎯 We continue talking about getting paid for what you know in this...

In this talk we back-up and do a quick review of what needs to be on your sales page— focusing on the offers you can make… … it’s ALL part of “getting paid for what you know” and doing the business side of...