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Amplify

Amplify

Hosted by: Andy & Beth Jenkins

Weekly podcast equipping you to multiply + monetize your message using the 4-part framework: Message, Mind-Shift, Media, Methods šŸŽ™

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Episodes

A practical spreadsheet to build a better business plan

I used to hate math. Turns out, when it comes to doing the ā€œbusiness side of it,ā€ math is your friend. Especially when you have a spreadsheet. šŸŽÆ We continue talking about getting paid for what you know in this...
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A review of what needs to be on your sales page

In this talk we back-up and do a quick review of what needs to be on your sales page— focusing on the offers you can make… … it’s ALL part of ā€œgetting paid for what you knowā€ and doing the business side of...
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8 questions to ask yourself as you build the business model

Several years ago, I stumbled upon the reason you need to ā€œdo the mathā€ very early as you begin projecting your business revenue. This idea isn’t originally mine— at all. I just didn’t see it until a business...
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Many life coaches coach the wrong stuff— here’s how to fix it! | How to coach so clients get results, #2 of 2

A lot of life-coaching (and business coaching and ā€œother thingsā€ coaching) jumps the tracks because we disconnect the daily work from the goal. And when we do that, we start focusing on the LAG measures rather than...
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How to coach so your clients make progress | How to coach so clients get results, #1 of 2

About to coach someone? You need to take time and help your client figure out what the ā€œend goalā€ looks like for them. (This may even reveal whether or not they’re a good fit for you / you’re a good fit for them.) šŸ‘€...
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Is anybody actually listening to what you say? | A-B-Cs of getting paid for what you know #3 of 3

Leaders often ask, ā€œWhat part of my content do I share?ā€ Some suggest to ā€œshare the what and sell the how.ā€ Others contend you should give ā€œthe first halfā€ away and sell the rest (whatever that means). Here’s what we...
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The right kind of digital real estate you need | A-B-Cs of getting paid for what you know #2 of 3

It’s a little odd that the ā€œbuilding an online bizā€ almost ALWAYS shifts to questions about social media and YouTube and everything EXCEPT building the one thing you actually own, a website. In this talk we tackle ā€œBā€...
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The first step in monetizing your expertise | A-B-Cs of getting paid for what you know #1 of 3

Here are the four aspects of getting paid for what you know: āšœļø A = Architect your framework šŸ–„ļø B = Build your home base šŸ“£ C = Communicate regularly šŸ’°D = Deliver your core products & programs In this talk, we’ll...
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Two kinds of content ā€œmapsā€ you can create + examples | How to create your content framework #3 of 3

As opposed to simply spouting out information, you want to take people on a journey, an intentional trip that is— šŸŽÆ Targeted— it has a goal ā™»ļø Transformative— it creates real change in their lives, for the good šŸ‘‰...
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Provide a clear path from present problems to untapped potential | How to create your content framework #2 of 3

Your content— if you plan to get paid for what you know— must take people on a journey from where they are to where they want to be in some precise area of life. (This framework ā€œworks,ā€ regardless of what you’re...
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Don’t sell a seat on the plane, sell the destination | How to create your content framework #1 of 3

It’s super-easy, as a content-creator, to build a course OR write a book OR shoot a video OR launch a live event… … and then get the messaging wrong. šŸ¤·ā€ā™‚ļø Many times we get SO enamored with what we’ve created that we...
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All the things you need to pull off a great launch | Launching 3

The first online promo you do will be hard. But, it WILL get easier AND you’ll get better at it.
It helps, though, if you have a list of what you need— a checklist— to work from. There are nine things you need to have...
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