Amplify

Money SEEMS to be the biggest problem when it comes to business. Or, the biggest need. Everything comes with a price. Computers, software, salaries… … it all cost cash. 💰 Money might be the most obvious need you have,...

In this talk, we pick up where we left off in the previous… 👇 Why is your content SO POWERFUL (it really is), so much that you KNOW it will help people “level-up” their business, their parenting, their fitness, their...

There are at least six reasons people don’t buy your “ideas” in the thought leader / information space. In this episode we walk through three, followed by three more in the next. Here are the first three… 🧭 They’re at...

Today we’re talking more about pricing your ideas as you “put them out there” and start getting paid for what you know. After determining your price point, you need to clearly demonstrate the value to others. Here’s...

How much should your ideas cost the average consumer who wants to “buy” them? It’s a loaded question. And, it calls us to ultimately settle on a price. 💰 Here are a few things to remember about pricing your content— 👀...

A short episode today… Almost included it the info WITH one of the others, but this topic seems to stand on its own. So, it merits space of its own. Here’s why. 👇 It’s easy to confuse LAG measure with LEAD...

I used to hate math. Turns out, when it comes to doing the “business side of it,” math is your friend. Especially when you have a spreadsheet. 🎯 We continue talking about getting paid for what you know in this...

In this talk we back-up and do a quick review of what needs to be on your sales page— focusing on the offers you can make… … it’s ALL part of “getting paid for what you know” and doing the business side of...

Several years ago, I stumbled upon the reason you need to “do the math” very early as you begin projecting your business revenue. This idea isn’t originally mine— at all. I just didn’t see it until a business...

A lot of life-coaching (and business coaching and “other things” coaching) jumps the tracks because we disconnect the daily work from the goal. And when we do that, we start focusing on the LAG measures rather than...

About to coach someone? You need to take time and help your client figure out what the “end goal” looks like for them. (This may even reveal whether or not they’re a good fit for you / you’re a good fit for them.) 👀...

Leaders often ask, “What part of my content do I share?” Some suggest to “share the what and sell the how.” Others contend you should give “the first half” away and sell the rest (whatever that means). Here’s what we...