For the previous few posts, we’ve talked about the publishing industry— and talked about why NOW it’s never been easier than ever before to share your message with the world.

The...

One of the most important, overlooked aspects of the launch = your launch team…

Not only will it enable you to increase your reach, but the launch team will also help you refine your...

In this video, we continue talking about what to do to make sure people know about your book when it goes live for sale…

(If you haven’t watched the previous installment, go...

Most writers think about creating the book, but we don’t think about “launching it” and getting it out there. But, if we want people to read it, we’ve got to let them know...

If your business isn’t making money— or, at least, on the path to do so— it’s not going to have “gas in the tank” to sustain it for the long haul. Quite simply,...

Here's a quick, easy way to use your book as a lead generator...

Provide readers with next steps in the book— in the front and the back.  After all, once they see your name on the front...

Branding, marketing, and advertising are important parts of building your ecosystem...

Branding = what people think about when they think about you

Branding denotes the look and feel of your...

Your brand includes all of the pieces of all of your funnels. Some thought leaders refer to this as an ecosystem, as a real life ecosystem is comprised of interacting organisms in the same physical...

Fall 2021, I found myself in the John Hand Club in downtown Birmingham— about 20 floors up. I was running the digital footprint for a coaching organization, and we were prepping to launch the...