How to getĀ paid for what you know
A 2-day workshop for thought-leaders, content-creators, and creativesā January 24-25, Birmingham
Is this for you?
This 2-day, interactive experience has been designed especially for-
š Current clients of Amplify, people we're actively working with at some level, helping multiply & monetize their message so they can make a greater impact with their ideas & expertise
š Invitation-only friends who have a big idea to share and want to know the systems needed to multiply & monetize their message, so they can make a bigger impact while generating an income sharing their expertise
Still interested? Here's what we'll work on... together.
1. BUILD your message
Discover how to shareĀ your core content in such a way thatĀ it facilitates transformation (not just imparts information) and leads people on a journey of discovery & delight.
2. BROADCAST your ideas
Develop aĀ strategy for promoting the message online-- including what to say, where to say it, when to say it and howā¦ by repurposing the content you have with constantly having to ākeep up."
3. Do the BUSINESS sideĀ
The financial side doesn't have to be confusing or get overlooked.
Create realistic revenue projections, and understand the key numbers to track to make it happen.
We've developed three NEW modules on each topic-- and are eager to "field-test" them with you and a small group of other like-minded thought leaders!
Workshop Details
šļø Date & time: January 24-25, 2025 (Friday, Saturday), 9:00am ā 3:30pm each day, with a 90-minute lunch break.
š Agenda: The time will be divided into 1/3 teaching, 1/3 mastermind-style interaction with others, 1/3 working on your āstuffā with easy-access to get your questions answered in real time.
āļø Bonus: Lots of intentional ādown timeā around the fire pit, while eating, etc., so you can interact and learn from others in this smaller setting.
ā¼ļø Qualifier: Commit to staying the full duration of the workshop, so you can get the max value AND so others can benefit from your ideas.
š Limited space: Weāre hosting this at the Jenkinsā home. So, this workshop is capped at 21 participants.
Stuff You Get for Coming
š The āHow to get paid for what you knowā workbook.
Itās not available anywhere else (and probably wonāt ever be!).
Donāt overthink itā but donāt undervalue it, either.
We took all of Andyās slides and dropped them into a paperback.
The reason?
šØ So you donāt have to feverishly take notes āfrom scratch.ā Bring you pen (or pencil) and your highlighters, and work on your content while weāre talking...
āļø We've given you a jump-start on the notes!
šļøInstant access to the rough cuts of the audioā¦
It might sound counter-intuitive, butā¦
š„š„š„
ā¦ weāll provide you with immediate access (NOW!) to Andy working his way through the content while designing the slides.
The reason?
š¤·āāļø We hope youāll listen before you come, so youāre better prepared to walk through the content and interact with others in real time.
Just donāt think of it as homework. Whether you take a sneak peek before you attend or not, the info is there for you so you can better leverage what you "get" in real time.
š Interaction with like-minded leaders
Weāve scheduled the 2-day workshop with a bit of focused training and a LOT of unfocused interaction.
Itās all by design.
When like-minded leaders convergeā even if theyāre from different āthought spacesā and āareas of expertiseāā something awesome ALWAYS happens.
š Everyone grows.
ā¤ļøāš©¹ Everyone walks away ābetter.ā
And...
š„The people we all interact with on the daily are better-served as a result of us having enjoyed time together.
But, don't misunderstand...
... theĀ most valuable is #3, interacting with other leaders and getting a jump-start on the impact you make in 2025 with your ideas and your expertise!
The core content for the workshop
(The A-B-Cs of getting paid for your expertise & experience)
Step 1 = Architect your framework
A lot of communicators just "sling" info out there and see what sticks.Ā
You don't just teach information, though, you facilitate a transformation. You help people navigate from where they are to where they desire to be-- in some area of life.
So, clearly state your message in terms of:Ā
š POTENTIAL = where you lead people to
š§ PATH = the route to get there, which works for the average, qualified person who follows the steps
š PROGRESS POINTS = clear sign posts along the way to show them they're heading in the right direction and covering ground
Click here for a note for certified coaches & trainers
Step 2 = Build a website with clear messaging...
This site should alsoĀ have an opt-in that collects contact info of your visitors.
Create an opt-in that provides interested visitors with something of value in exchange for their contact info. Nurture the relationship via a value-driven email sequence.
Whereas people who aren't interested will turn away, people who ARE your clear target market will self-identity and come in closer.
And, by all means, don't send people FROM your site to something else. Invite them to stay!Ā
Whereas you DO NOT own social media (and can be throttled, shut down, or rendered irrelevant at any time), you DO own your website and the contact list you nurture.
Step 3 = Communicate regularly.
Create aĀ predictable rhythm of posting new content to that site, that is, a reason for people to return.
Do two things at this point:Ā
šĀ Pick your format.Ā You can post via video, text, audio (podcast) or a combo.
šĀ Pick yourĀ pace.Ā Maintain aĀ consistent flow ofĀ sharing new content each week (best),Ā every other week, or even once-a-month.
RegularĀ content establishes you as an authority-- an expert-- who can helpĀ people move from where they are to where they'reĀ designed to be.
Take advantage of your favorite social media platforms to invite people to your website.
š±Whereas many people send people AWAY from their site and TO social media, do the opposite. Invite them to your "home base."
š±In addition, when you do, be sure to collect their contact info, via the opt-in.
Note: this should be "long form" content (i.e., a blog or podcast-- audio or video) on your site, which you use to invite people "back to your home base."
Step 4 = Deliver results with your core products & programs
Note: this is true whether you're building an "idea-driven" business or leading a church or nonprofit.
Use the free content (on your blog or podcast) to invite people to take "next steps."Ā
In time,Ā leveragingĀ the power of email (and possibly text), direct them to the books, courses, and coaching programs that can serve them at a higher level.
This is easy-- after you've developed trust and built a relationship with them.
Things you're probably asking yourself about this workshop...
āļø What is the purpose of this event?
āļø What are the times each day? And what do we do after the sessions?
āļø What if I canāt make all of the sessions?
āļø How many people are going to be there?
āļø Who is attending?
āļø Where is the event held?
āļø Where should I stay?
āļø What are the costs associated with this?
Ready to register?!
Signup below. You'll receive instant access to the audio training via email.Ā
What you get
š One copy, per registrant, of the How to Get Paid For What You Know workbook (when you arrive)
š³ Instant access to the "rough cut" of the audio files
āļø Interact with other thought leaders, for 2 days (Friday & Saturday, 9-3:30)
š āļø Lunches, snacks, and coffee included