How to get paid for what you know
A 2-day workshop for thought-leaders, content-creators, and creatives— April 11-13, Destin / Niceville
Is this for you?
This 2-day, interactive experience has been designed especially for-
🚌 Current clients of Amplify, people we're actively working with at some level, helping multiply & monetize their message so they can make a greater impact with their ideas & expertise
💌 Friends of clients and friends of friends who also have a big idea to share and want to know the systems needed to multiply & monetize their message, so they can make a bigger impact while generating an income sharing their expertise
Still interested? Here's what we'll work on... together.
1. BUILD your message
Discover how to share your core content in such a way that it facilitates transformation (not just imparts information) and leads people on a journey of discovery & delight.
2. BROADCAST your ideas
Develop a strategy for promoting the message online-- including what to say, where to say it, when to say it and how… by repurposing the content you have with constantly having to “keep up."
3. Do the BUSINESS side
The financial side doesn't have to be confusing or get overlooked.
Create realistic revenue projections, and understand the key numbers to track to make it happen.
We've developed three NEW modules on each topic-- and are eager to "field-test" them with you and a small group of other like-minded thought leaders!
Workshop Details
🗓️ Date & time: April 11-12, 2025 (Friday, Saturday), 9:00am — 3:30pm each day, with a 90-minute lunch break.
📝 Agenda: The time will be divided into 1/3 teaching, 1/3 mastermind-style interaction with others, 1/3 working on your “stuff” with easy-access to get your questions answered in real time.
🌮☕️ Oh, yeah: Lunch on site, provided... Friday and Saturday, dinner Friday also provided. And we'll have plenty of coffee on hand.
⭐️ Bonus: Lots of intentional “down time” around the fire pit, while eating, etc., so you can interact and learn from others in this smaller setting.
‼️ Qualifier: Commit to staying the full duration of the workshop, so you can get the max value AND so others can benefit from your ideas.
👉 Limited space: We’re hosting this at the the Marion's home. So, this workshop is capped at 21 participants.
Stuff You Get for Coming
📙 The “How to get paid for what you know” workbook.
It’s not available anywhere else (and probably won’t ever be!).
Don’t overthink it— but don’t undervalue it, either.
We took all of Andy’s slides and dropped them into a paperback.
The reason?
💨 So you don’t have to feverishly take notes “from scratch.” Bring you pen (or pencil) and your highlighters, and work on your content while we’re talking...
✏️ We've given you a jump-start on the notes!
🎙️Instant access to the rough cuts of the audio…
It might sound counter-intuitive, but…
🥁🥁🥁
… we’ll provide you with immediate access (NOW!) to Andy working his way through the content while designing the slides.
The reason?
🤷♂️ We hope you’ll listen before you come, so you’re better prepared to walk through the content and interact with others in real time.
Just don’t think of it as homework. Whether you take a sneak peek before you attend or not, the info is there for you so you can better leverage what you "get" in real time.
🚌 Interaction with like-minded leaders
We’ve scheduled the 2-day workshop with a bit of focused training and a LOT of unfocused interaction.
It’s all by design.
When like-minded leaders converge— even if they’re from different “thought spaces” and “areas of expertise”— something awesome ALWAYS happens.
📈 Everyone grows.
❤️🩹 Everyone walks away “better.”
And...
🔥The people we all interact with on the daily are better-served as a result of us having enjoyed time together.
But, don't misunderstand...
... the most valuable is #3, interacting with other leaders and getting a jump-start on the impact you make in 2025 with your ideas and your expertise!
The core content for the workshop
(The A-B-Cs of getting paid for your expertise & experience)
Step 1 = Architect your framework
A lot of communicators just "sling" info out there and see what sticks.
You don't just teach information, though, you facilitate a transformation. You help people navigate from where they are to where they desire to be-- in some area of life.
So, clearly state your message in terms of:
🏁 POTENTIAL = where you lead people to
🧭 PATH = the route to get there, which works for the average, qualified person who follows the steps
📌 PROGRESS POINTS = clear sign posts along the way to show them they're heading in the right direction and covering ground
Click here for a note for certified coaches & trainers
Step 2 = Build a website with clear messaging...
This site should also have an opt-in that collects contact info of your visitors.
Create an opt-in that provides interested visitors with something of value in exchange for their contact info. Nurture the relationship via a value-driven email sequence.
Whereas people who aren't interested will turn away, people who ARE your clear target market will self-identity and come in closer.
And, by all means, don't send people FROM your site to something else. Invite them to stay!
Whereas you DO NOT own social media (and can be throttled, shut down, or rendered irrelevant at any time), you DO own your website and the contact list you nurture.
Step 3 = Communicate regularly.
Create a predictable rhythm of posting new content to that site, that is, a reason for people to return.
Do two things at this point:
💙 Pick your format. You can post via video, text, audio (podcast) or a combo.
💙 Pick your pace. Maintain a consistent flow of sharing new content each week (best), every other week, or even once-a-month.
Regular content establishes you as an authority-- an expert-- who can help people move from where they are to where they're designed to be.
Take advantage of your favorite social media platforms to invite people to your website.
📱Whereas many people send people AWAY from their site and TO social media, do the opposite. Invite them to your "home base."
📱In addition, when you do, be sure to collect their contact info, via the opt-in.
Note: this should be "long form" content (i.e., a blog or podcast-- audio or video) on your site, which you use to invite people "back to your home base."
Step 4 = Deliver results with your core products & programs
Note: this is true whether you're building an "idea-driven" business or leading a church or nonprofit.
Use the free content (on your blog or podcast) to invite people to take "next steps."
In time, leveraging the power of email (and possibly text), direct them to the books, courses, and coaching programs that can serve them at a higher level.
This is easy-- after you've developed trust and built a relationship with them.
Things you're probably asking yourself about this workshop...
⁉️ What is the purpose of this event?
⁉️ What are the times each day? And what do we do after the sessions?
⁉️ What if I can’t make all of the sessions?
⁉️ How many people are going to be there?
⁉️ Who is attending?
⁉️ Where is the event held?
⁉️ Where should I stay?
⁉️ What are the costs associated with this?
Ready to register?!
Signup below. You'll receive instant access to the audio training via email.
What you get
📗 One copy, per registrant, of the How to Get Paid For What You Know workbook (when you arrive)
📳 Instant access to the "rough cut" of the audio files
⭐️ Interact with other thought leaders, for 2 days (Friday & Saturday, 9-3:30)
🍗 ☕️ Lunches, snacks, and coffee included
🔥 Dinner of Jim's grill Friday evening, with time around the fire pit