The right tools help you amplify your message louder, clearer, and with greater clarity.

Below, I've listed several of my "go to" tools," categorizing them by software and hardware. Each group is listed in the order in which I would acquire them, the relative importance I place upon them.

As well, I've included a few descriptions as to how I use those tools and the approximate cost.

Kajabi 

We use Kajabi for our website, web hosting, and more. Our courses, landing pages, and even our podcasts are found on Kajabi. This is the “all-in-one” platform referenced in Chapter 10. Payment integration works well with Stripe and PayPal, so that you won’t need an additional shopping cart. Email broadcasts and sequences can be run from Kajabi— if you’ve received an email from me, it’s come through Kajabi’s software.

Register for a free 30-day trial using our link, and we’ll provide you with training, templates, and more.

Estimated cost: About $150 / month (can go higher if you expand your digital footprint, but Kajabi can grow with you).

CinchShare

I schedule all of my social media— and client social media— through CinchShare. CinchShare allows you to schedule well into the future on virtually every social media platform.

CinchShare also keeps a record of your past posts, so you can locate them and re-use them (remember, your ability to recycle your content is only as good as your filing system, so you’ll want to create folders as you begin sharing).

Estimated cost: About $10 / month— and worth every penny.

Interact

Whereas you can create some assessments in Kajabi, Interact allows you to take these to the next level.  I currently use these for complex assessments— I use Kajabi for “pass/fail” scenarios and use Interact for assessments such as personality profiles in which there are no “wrong” answers.  

Interact requires some configuration to connect to Kajabi— but I’ve been able to send people emails from Kajabi after they take an Interact assessment by using Zapier. Interact can be embedded in your site, or you can create it in such a way that visitors don’t recognize they’re on a different platform.

Estimated cost: About $30 / month

ShipStation

If you’ve received anything in the mail from us it came through ShipStation. ShipStation integrates with the Post Office, so you can buy postage only when you need it, verify the address of your receiver, and track your package.

You only need ShipStation if you’re sending physical products regularly. If you’re only working with digital content, you can bypass this.

Estimated monthly cost: Begins about $10 and grows with you

Zapier

Zapier creates web-hooks and allows software(s) that don’t have built-in integrations to communicate with each other. For instance, Interact doesn’t natively communicate with Kajabi, but I can use a web-hook though Zapier to send emails to people from Kajabi after they complete an Interact assessment. Or, I can use Zapier to send shipping info to my ShipStation— where other transactions are handled— instead of shipping directly from Kajabi.

Estimated monthly cost: About $10 to begin— can go higher, depending on how many web-hooks you create.