Ideas are easy (for communicators). Here's what's hard...

The "hardest part" for communicators isn't having something to say, it's knowing where to say it + implementing systems to make a greater impact with your ideas.

With the right systems and skills in place, though, you can get your message out there with greater success and far less stress... 

Content Creation Made Simple highgliths seven strategies to make it happen.

And, rather than giving you hypothetical suggestions as to what "might" happen, consider the following... 

Real life examples

♻️ Our friend Andy (a business consultant) was able to implement skill 2 (recycle your old content) and re-launch TWO of his old books (one = almost a decade old, the other = about 5 years old). He added “bumps” and “upsells” crafted from old courses and talks, effectively placing his old (and very good) ideas in front of a new audience, growing his base of prospects, and generating revenue in the process.

Result: new coaching clients AND he’s now writing ANOTHER book as a result of seeing success here…

📂 A client who runs a coaching organization gave us the opportunity to sort through his Vimeo account and his Dropbox files. We reorganized them, so the assets there could be easily identified and found by anyone on the team. In the process, we found TWO old courses which we set into “evergreen” launches. At $400-$500 each, they earn him about $3,000 / month in passive revenue.

(Creating a good filing system in skill 3.)

Result: after realizing old assets are worth money, and seeing demand for those courses, he’s launched live events based on the message in them…

📱A local ministry engaged us to help with their email and social media strategy (scheduling 30 days of GOOD social media in just 3 hours is skill 4). Rather than tying up HOURS multiple days a week, of multiple team members, wondering what to post at the last minute (and losing focus on the real reason they were there— to engage with people), they stepped into a more management rhythm.

Result: They saved hundreds of dollars (a week) in employee time AND early bird registration at their ministry school almost doubled— simply because of better communication.

🎥 George is a pastor-friend who connects incredibly well with people in person. However, many of the people who read his books and utilize his homeschool resources aren’t able to meet with in person (time and distance). We showed him an easy way to implement skill 5 (doing stories and reels with less stress). Once he knew what to say & when to say it, and how it could fit with what he was ALREADY doing in “real life,” his engagement reached a new level.

Result: Increased engagement meant they sold more books, he was given the opportunity to place his podcast on a national channel, and he launched a monthly book club for a small fee.

📐 Kent gave us access to his content, allowing us to repurpose it (also skill 2). We used templates (skill 6) and transformed sermons into books, books into courses, and even old content into a daily devotional email.

Result: he now connects with an audience outside of his church that’s 20x the size of his congregation, and offers them consistent next steps to grow in their faith.

The good news

As I mention on the website— and throughout the book + audiobook + course— these are skills-- not personality types, "gifts," or character traits. You can learn them, implement them, and get results!

Need help? 

Access the Content Creation Made Simple framework at the link below.

Your next best step = Get access!

Access the eBook, the audiobook, or the course here.