3 reasons you need opt-ins on your website

Here’s why it’s important to use an opt-in feature on your website... 3 reasons.

#1 = Collect their contact info & you can invite them back

First, you won’t have to wait for your subscribers to come back to you once they opt-in and provide you with their contact info. 

You can “call them” over anytime you’d like. You just send an email and invite them to visit.

#2 = Based on how they opt-ed in, you know their primary interest(s)

Second, you don’t have to hope that people find your most relevant content— you can tell them exactly where to go and when to go there. 

You can tailor their experience. I currently have 300+ posts and podcasts on my website. All of that content, in my mind, is valuable. 

But, it relates to other people in different ways. When they opt-in, I know what to direct them to, the order to send it, and the purchase-offers to present to them. All of this is based on how they opt-ed in.

#3 = Since you can now contact them, you can provide relevant info and build trust, with consistency, over time

Third, if you continue adding value, a purchase is the (eventual) logical next step. 

Remember, all of this takes time... because trust builds, with consistency, across the time...