Don’t send people away from your website! 

I see it happen all the time...

As soon as someone gets a visitor on their site, they say something like, "Hey, I'm glad you're...

A few years ago I stumbled across the following graphic, highlighting the reality that trust is built by  consistency and time. The more consistent we are over the long haul, the greater level...

When I began blogging over a decade ago, I dropped all my ideas on a Typepad. The URL wasn’t pretty; I posted my thoughts at typepad.com/blog/AndrewEJenkins or something convoluted like that....

Notice the graphic below and then we'll talk about what happens..

#1 = The lead magnet is presented 

First, People are presented with the opt-in.

They can take it or move on. This, in effect,...

My quick, unscientific survey (read: my experience flipping through my phone and clicking around the Internet) suggests three main types of sites exist today. Sites either sit, they sell, or they...

Throughout the Amplify framework we say it like this: “Build where you own the property, not where you’re renting the property.”

(Will go into more detail in chapter 12 when we...

Here’s why it’s important to use an opt-in feature on your website... 3 reasons.

#1 = Collect their contact info & you can invite them back

First, you won’t have to...