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Amplify

Amplify

Hosted by: Andy & Beth Jenkins

Weekly podcast equipping you to multiply + monetize your message using the 4-part framework: Message, Mind-Shift, Media, Methods šŸŽ™

All Episodes

Episodes

Why you need to launch the book & what to do 5 months out… (Book Launch Timeline 1 of 3)

Most writers think about creating the book, but we don’t think about ā€œlaunching itā€ and getting it out there. But, if we want people to read it, we’ve got to let them know it’s available… That’s the topic of this...
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The workflow that enables you to raise money while focusing on the mission (Grant Writing 5 of 5)

One of the best way to view grant-writing (and see how to ā€œwinā€ even when you don’t get the grant) is this: ā­ļø When you write a grant proposal you have the opportunity to put the mission of your organization into the...
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When & how to apply for grants (Grant Writing 4 of 5)

After learning WHO you can apply to for a grant, as well as WHAT goes into a request, you need to tackle the HOW and WHEN questions. We outline them both in this episode… First let’s talk HOW… šŸ“«#1 = Some, you send in...
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Eight (more) things that need to be in a winning grant proposal (Grant Writing 3 of 5)

In the previous episode we talk about eight OBJECTIVE items you need for every grant proposal. Here, we outline eight SUBJECTIVE items, each related to your specific request. You could also think of them like this: šŸ’™...
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Eight things you must have to file for a grant (Grant Writing 2 of 5)

Every grant you write will require these EIGHT things… (So, make a filing system, keep them handy… and, if you don’t have them, acquire them, bc you absolutely MUST have them.) #1 = 501c3 verification #2 = Form 990...
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Who the grant makers are & where to find them (Grant Writing 1 of 5)

I don’t know if any nonprofit leader that got in it because they wanted to spend their time raising money. They ALL got into it for the mission-- for the impact they want to make. But... The mission requires...
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Potential = What you really ā€œsellā€ā€” greater than a product or service (Infinite ROI 4 of 4)

Money is an exchange of one item of value for another. In business, it’s an exchange of the potential you deliver. The more clear the value proposition is, the greater the profits will likely be. šŸ‘† That’s the ā€œcore...
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Personal Background = What they really want to know about your before taking action (Infinite ROI 3 of 4)

Let’s start here: everyone doesn’t need to know your ā€œgreatest hitsā€ highlight reel… yet (in fact, they might not ever). Yet that’s the stuff we all share— on social media, on our webpages, on our ā€œabout usā€...
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The Premise = if you have a call the organization you lead has one, too (Infinite ROI 2 of 4)

The first core concept of the new Infinite ROI framework is this… šŸ‘‡ An organization’s purpose & profit engine should be aligned— especially if you’re the leader. If that’s true— and I think that it is— it means...
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How profit can flow in multiple directions- without limits (Infinite ROI 1 of 4)

If your business isn’t making money— or, at least, on the path to do so— it’s not going to have ā€œgas in the tankā€ to sustain it for the long haul. Quite simply, whatever you do, you need funding to maintain the...
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Your mess is often the message (as clichƩ as it sounds) - w/ Paul Talley

Don’t let anyone disqualify, dump, or destroy what God has already called and set aside for His purposes— and for the help of others. Many times, we feel that our pain points and problem areas are the very reasons we...
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Why content creators need a framework (and how to design one)

Your message solves a problem and/or leads people closer towards their potential. Most of the time, it does both. But it needs a ā€œbit moreā€ than just pointing them in the correct direction of that intended...
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