Amplify

A live event— or a series of live events— can become a great facet of your ecosystem… Events are incredible ways to connect with new people, as well as create community and grow at even deeper levels. But every live,...

The third step in writing your book is to Amplify it, that is, to share your message with the masses. Broadcast the thoughts of your heart and let them echo forth to others. Whether your project takes the form of a...

The second step in writing a book is to— after you’ve aggregated the parts that will comprise the whole— assemble it. And reassemble it. And work it and rework it over and over, more and more…   The most inspired...

In this episode we take an unplanned pause in the “How to Write a Book” series and keep talking about the book-writing process… But, we pause and discuss why you need to heal as you write… … as well as what happens in...

The first step (of three we’ll review) is “get it out of your head” and onto paper. Or into your computer. Or a folder. Or somewhere you can see it. It doesn't have to look pretty at this point. In fact, it probably...

Courses and coaching can work together… In fact, as we say in this episode, they’re “like peanut butter and jelly.” A course is comprised of three components: ⭐️ #1 = Information That is, you share facts and figures...

A lot of coaches and course creators aren’t really “coaching,” they’re just spouting out information. Coaching— and courses— are different that mere information-sharing. In this 2-part series, we highlight how courses...

Building on the concepts we explored in the previous episode— about categorizing your audience as either OUT, ON, or IN your funnel— we take a closer look at what happens inside the funnel. Remember, your funnel is...

A bunch of people building-out their message online talk about “the funnel.” But what is it, really? In this talk we break it down, highlighting THREE ways to classify people in your audience…. 🎙️   💙 Some people are...

Growing your online audience requires time + consistency… and a plan. Without all three, you’re waiting for lightning. However, there is a proven plan you can run. Here it is…   🖥️ 1 = Create a website with an opt-in...

Building a content calendar-- and planning weeks and even months in advance-- helps you unify your message across each of your communication streams. Plus, it removes the guesswork of what to say on social media, how...

Recently, I sat at the mic on the kitchen table with my friend Paul Talley… Paul and his wife, Suzi, joined us for the filming of the complete Amplify course. As we pushed through the material, Paul made a few...