
All Episodes
Episodes
Potential = What you really āsellāā greater than a product or service (Infinite ROI 4 of 4)
Money is an exchange of one item of value for another. In business, itās an exchange of the potential you deliver. The more clear the value proposition is, the greater the profits will likely be.
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Thatās the ācore...
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Personal Background = What they really want to know about your before taking action (Infinite ROI 3 of 4)
Letās start here: everyone doesnāt need to know your āgreatest hitsā highlight reel⦠yet (in fact, they might not ever). Yet thatās the stuff we all shareā on social media, on our webpages, on our āabout usā...
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The Premise = if you have a call the organization you lead has one, too (Infinite ROI 2 of 4)
The first core concept of the new Infinite ROI framework is thisā¦
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An organizationās purpose & profit engine should be alignedā especially if youāre the leader.
If thatās trueā and I think that it isā it means...
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How profit can flow in multiple directions- without limits (Infinite ROI 1 of 4)
If your business isnāt making moneyā or, at least, on the path to do soā itās not going to have āgas in the tankā to sustain it for the long haul. Quite simply, whatever you do, you need funding to maintain the...
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Your mess is often the message (as clichƩ as it sounds) - w/ Paul Talley
Donāt let anyone disqualify, dump, or destroy what God has already called and set aside for His purposesā and for the help of others.
Many times, we feel that our pain points and problem areas are the very reasons we...
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Why content creators need a framework (and how to design one)
Your message solves a problem and/or leads people closer towards their potential. Most of the time, it does both.
But it needs a ābit moreā than just pointing them in the correct direction of that intended...
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Three things you must do at your live event
A live eventā or a series of live eventsā can become a great facet of your ecosystemā¦
Events are incredible ways to connect with new people, as well as create community and grow at even deeper levels.
But every live,...
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Step 3 | Amplify (How to Write a Book #4 of 4)
The third step in writing your book is to Amplify it, that is, to share your message with the masses. Broadcast the thoughts of your heart and let them echo forth to others.
Whether your project takes the form of a...
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Step 2 | Assemble (How to Write a Book #3 of 4)
The second step in writing a book is toā after youāve aggregated the parts that will comprise the wholeā assemble it.
And reassemble it.
And work it and rework it over and over, more and moreā¦
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The most inspired...
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Heal as You Go (How to Write a Book #2 of 4)
In this episode we take an unplanned pause in the āHow to Write a Bookā series and keep talking about the book-writing processā¦
But, we pause and discuss why you need to heal as you writeā¦
⦠as well as what happens in...
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Step 1 | Aggregate (How to Write a Book #1 of 4)
The first step (of three weāll review) is āget it out of your headā and onto paper. Or into your computer. Or a folder. Or somewhere you can see it.
It doesn't have to look pretty at this point. In fact, it probably...
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How courses & coaching are alike & different (Courses & Coaching, 2 of 2)
Courses and coaching can work togetherā¦
In fact, as we say in this episode, theyāre ālike peanut butter and jelly.ā
A course is comprised of three components:
āļø #1 = Information
That is, you share facts and figures...
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