Amplify

A lot of coaches and course creators aren’t really “coaching,” they’re just spouting out information. Coaching— and courses— are different that mere information-sharing. In this 2-part series, we highlight how courses...

Building on the concepts we explored in the previous episode— about categorizing your audience as either OUT, ON, or IN your funnel— we take a closer look at what happens inside the funnel. Remember, your funnel is...

A bunch of people building-out their message online talk about “the funnel.” But what is it, really? In this talk we break it down, highlighting THREE ways to classify people in your audience…. 🎙️   💙 Some people are...

Growing your online audience requires time + consistency… and a plan. Without all three, you’re waiting for lightning. However, there is a proven plan you can run. Here it is…   🖥️ 1 = Create a website with an opt-in...

Building a content calendar-- and planning weeks and even months in advance-- helps you unify your message across each of your communication streams. Plus, it removes the guesswork of what to say on social media, how...

Recently, I sat at the mic on the kitchen table with my friend Paul Talley… Paul and his wife, Suzi, joined us for the filming of the complete Amplify course. As we pushed through the material, Paul made a few...

It’s a bit odd that the “building online” conversation almost always shifts immediately to social media— to space you don’t own. In this talk we outline four reasons you should build where you do own (your website)...

One of the mind-shifts in Amplify is that you need to view your book NOT as the pinnacle of your creation journey, but as the beginning. In this episode we begin with 5 reasons you should begin with the book… These...

A few years ago, I sat with a pastor-friend. He wasn’t sure how to “amplify” his message. Oddly enough, ministers are some of the best content creators— they share new ideas every week, they’re in the discipline of...

Don’t let perfect be the enemy of published. But, don’t let poor-performance be a trap to not strive for professionalism, either. (We’ve seen both extremes.)   One of the best ways to begin… it to just begin. And...

Many people are waiting for someone to validate their message. Maybe that’s you. If you are, wait no longer— you have permission to share, already. For sure, you need a process… but you don’t need to wait for someone...

Most of the time your book— or course or other creation— doesn’t “turn out” exactly like you envisioned it… If you work through the process— and don’t quit— the process of aggregating the parts, assembling and...