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Most church leaders spend too much time on social media AND do it backwards (a fast remedy) | Gear Up 3

churches Apr 08, 2024

Here’s the first thing you need to know about social media…

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📳 Social media = should lead them TO your site and not FROM your site (i.e., never send people to Facebook or YouTube). (If you understand this, you’re ahead of 90+% of all other thought leaders.)

In Amplify we teach several reasons not to build your home base on social media (and we show you how to best use it). Here are a few reasons not to send people from your site to social media (see Amplify, pages 159f.):

❌ Reason 1, You don’t know where they’ll be sent next = social media platforms are free, and advertisers pay big money to lure people to different forms of content. This is how Facebook, YouTube, Instagram, etc. make their money.

❌ Reason 2, You— and your audience— are the commodity on social media = access to you is what’s begin sold.

❌ Reason 3, They will shut you down, throttle your posts, etc.— especially if you are religious = you won’t have access to your entire audience anyway (only 5% of your followers, on a good day, will see your posts).

❌ Reason 4, The platforms change, go away = they shut down, change algorithms, etc.

❌ Reason 5, Everyone demographic is on a different platform = meaning you will need to learn multiple platforms and communicate differently to reach everyone