The first online promo you do will be hard. But, it WILL get easier AND you’ll get better at it.

It helps, though, if you have a list of what you need— a checklist— to work from....

Promoting your product or program is only half the job. After (and even during, if they buy), intentionally direct everyone who participated in some way.

First, onboard buyers (as well as...

During the pre-launch / pre-promo phase of your offer, warm up your list by sending related content (broadcasts) and tagging people.

(A CRM / email server like Kajabi can handle all of this. See...

Most online creators, book writers, coaches, and other people in the online space don’t “ramp up” or “warm up” to a new promotion. They just “throw it out...

Before you promote your products online, you need to create a content calendar…

It will have ALL of this in it.

Building a content calendar-- and planning weeks and even months in advance--...

If you’re going to sell anything anywhere (whether it’s online or in a “brick & mortar”) you must let people know you’re open for business. Launching (that is,...