When the subject of online marketing arises, people inevitably jump straight to the topic of social media…

“How do I get more followers?” they ask.

Or, “Which platforms are the best ones to use?”

E...

A few years ago I stumbled across the following graphic, highlighting the reality that trust is built by  consistency and time. The more consistent we are over the long haul, the greater level of trus...

Branding, marketing, and advertising are important parts of building your ecosystem...

Branding = what people think about when they think about you

Branding denotes the look and feel of your cont...