Fall 2022, just as I began sketching my notes to pull the Amplify book and course together, I attended an author workshop in Atlanta. Andy Bucher, who leads the editorial team at Four Rivers Media, hi...

When the subject of online marketing arises, people inevitably jump straight to the topic of social media…

“How do I get more followers?” they ask.

Or, “Which platforms are the best ones to use?”

E...

A few years ago I stumbled across the following graphic, highlighting the reality that trust is built by  consistency and time. The more consistent we are over the long haul, the greater level of trus...

When I began blogging over a decade ago, I dropped all my ideas on a Typepad. The URL wasn’t pretty; I posted my thoughts at typepad.com/blog/AndrewEJenkins or something convoluted like that. The URL ...

The best books aren’t written. Rather, they go through a rather odd process...

Let me explain.

You probably already have a message— an angle, story, purpose. If you didn’t, you wouldn’t here. Don’t ...

Notice the graphic below and then we'll talk about what happens..

#1 = The lead magnet is presented 

First, People are presented with the opt-in.

They can take it or move on. This, in effect, is ...

Branding, marketing, and advertising are important parts of building your ecosystem...

Branding = what people think about when they think about you

Branding denotes the look and feel of your cont...

A few years ago, after writing the book I referenced in chapter 2 of Amplify (about the essential oils), I sat down to read the audiobook. I’m not sure why it wasn’t a great experience, but it wasn’t....

Your brand includes all of the pieces of all of your funnels. Some thought leaders refer to this as an ecosystem, as a real life ecosystem is comprised of interacting organisms in the same physical en...

Fall 2021, I found myself in the John Hand Club in downtown Birmingham— about 20 floors up. I was running the digital footprint for a coaching organization, and we were prepping to launch the CEO's up...

My quick, unscientific survey (read: my experience flipping through my phone and clicking around the Internet) suggests three main types of sites exist today. Sites either sit, they sell, or they serv...

Throughout the Amplify framework we say it like this: “Build where you own the property, not where you’re renting the property.”

(Will go into more detail in chapter 12 when we talk about  email and ...